But, we wanted to post your comment and respond.

Thanks for taking the time to express your concerns. Your idea was fantastic and you sure are thoughtful to have put forth the effort. We’re really sorry you were disappointed. We did lock the doors before 7.

When we arrived on Saturday both stores had no less than 15 women lined up, and we didn’t stop all day. We brought in extra staff from out of town and had waitlists throughout the day.

The reason we do close the doors a few minutes before 7 is because a fitting takes a minimum of 15 minutes, if not much longer, and we are simply over run on this day with customers. Yes, it is for a good cause, and yes, it drives sales, and we do our best to make each customer happy, even on a crazy day such as Dead Bra Day.

The reality is when working in retail you have to set policies and follow them. This is both for the sanity of staff and to keep the experience fair for the customer who was there first. Once a door is opened in exception, another customer (who has been waiting for ..in come cases, hours) is upset because they’ve lost their spot in the check out line. We close the doors and do our best to make all the customers in the store have the best experience we can.

We hope you aren’t so upset that you won’t come back to us for your next gift purchase.

Today I put some extra time in at the office with the notion that I would earn some extra $$, leave at 6pm and take some of my gf’s old bras in for your promotion. Seemed like a good idea, you know, good cause, discount and a nice Valentine’s day gift for my girlfriend upon her return on Monday.

Imagine to my surprise that upon arriving at 6:45 (15 min. before close) the doors were locked. I saw plenty of people inside and nearly walked into the glass door thinking the store was open. This was enough to catch the attention of a couple sales clerks who looked on as I stood there sorting out what the matter was.

My complaint is the following: would not a store clerk, seeing a man standing at the door with a bag full of bras– a man clearly not there for a fitting– be welcomed in? I mean, if this was for a good cause (as the publicity would suggest) and not merely a sales ploy, then I can’t see why this wouldn’t be the logical response.

I waited around out front a few minutes, checked my phone to make sure the store was closing at 7 and that I wasn’t mistaken, and finally left. That time, I supposed, would give someone there plenty of time to figure out what I was there for and that I could be rather easily accommodated.

Clearly not.