Secrets From Your Sister

The idea of purchasing vintage lingerie is so much better than the reality. Of course you want vintage styling, but you also want fresh, new, great fitting lingerie that is yours-all-yours.

Well, this spring you can have your vintage and wear it too! Some of our beloved brands are introducing vintage-inspired prints, details and laces to their line up for spring allowing you to indulge on vintage looks.

Freya is always on-trend, and this spring is no exception.

Patsy is polka-dotted in sweet key-lime green, a delicate sorbet tone! Available as pictured above, in the lined demi cup in sizes D30-32, DD30,E-F30-32, Freya Patsy offers a real boost!

The balconette version, above, is available in sizes DD36-38, E-FF28-28, G30-38. We’ve brought in the adorably ruffled knicker and thong as well, which we are sure you won’t be able to resist. So refreshing!

Freya lingerie also introduces Luisa, a beautiful blue balconette in a vintage-inspired print. So pretty and feminine, in lovely blue with contrasting blue lace trim.

We love the ruffle details on this stylish balconette, that fits cups E-G, backs 30-38. Pictured above with the brief, this set is also paired with a matching thong.

Elomi lingerie presents this pretty putty-tone bra with vintage-look lace.

Sweet and soft, Victoria offers full support with a bandless finish on the bottom of the cup. Great for summer in the pale shade, it is also paired with a cotton-based knicker that is great for the warmer months. This bra is available to order in a wide range of sizes - E-G36-44, GG-JJ 36-42, but please note as this is a new introduction we did not bring in all sizes just yet.

Now if your taste in vintage clothing is more to the 1980′s than the 1950′s, you’ll love Freya‘s Tabitha!

Tabitha comes in a wild mix of stripes in pinks and greens! Available in sizes DD30-32, E-G30-34, it comes with a matching short, as pictured below!

Last but not least for those of you who love vintage prints, Freya Beau is going to knock your socks off!

Available in DD-GG cups, this bra is truly pretty, with a funky edge. We adore this print and are inspired to create a vintage bow mood board!

We hope you love our va-va-voom vintage options for spring! White Bra month continues until the end of May, so be sure to pop in and check out all of our spring options while shopping for your lovely white and ivory underthings.

We hope to see you soon, xo sfys

May is a great time for us to launch our White Bra Month campaign, because with May comes warm weather, the desire to wear light clothing and transition our wardrobes, as shown recently by bra swag icon Gwen Stefani.

The deal:

Buy any white or ivory coloured bra and receive a coupon for 20% off your next purchase. If you buy the matching panties for either set you may receive 20% off those as well.

If you feel like rocking-steady like Gwen, you may not always want to disguise your bra! For this reason we encourage you to participate in this year’s annual White Bra Month. Wearing a light coloured bra under ivory, white or pastel allows the lace or trim to reveal itself…discreetly, as the light colour pops out from the shade of your skin.

Some bras beg to be shown off!

Ivory and white bras are popular choices for weddings and special events, as well as common among nursing and maternity bra styles. White and ivory lace feels extra feminine and special, clean and fresh.

Visit LouLouMagazine.com to see more details! Full details in store.

WELCOME SPRING, with your fresh air, your many bright colours boldly pushing through the ground and squeezing through the branch buds. Welcome Spring Summer 2012 lingerie to match the festival of activity that comes about every year at this time. We enter the season filled with polka dots and stripes, a broad range of blues and teals, bright jewel tones and skin tones of all descriptions. There is no need for ‘want’ this season…except the ‘want’ to come in and try it all on!

Download the May 2012 newsletter