Featured Secret

February is Heart & Stroke Awareness Month

Jan 16, 2012

Our winter sale is winding down (there are a few days left, so don’t delay!) and we’re looking ahead at February. When most businesses are encouraging you to think about your New Year’s resolutions, by forcing the back-to-the-gym story down your throat, we’re focussed on our Winter Sale!

But while we enjoy staying away from that message in January, it is an important message, and we focus on it in February, during Heart & Stroke Awareness Month.

 

Health and fitness are central to your emotional and physical well-being and need to be a part of your lifestyle. We know that many of our customers struggle with a fitness regime because of stress and worry about their bra. It might sound like an excuse to some but those of us (busty, petite, incorrectly sized, sensitive) who have experienced exercising in an ill-fitting bra know — it can be a deal breaker. Beyond the physical limitations, many women just don’t feel comfortable participating in aerobic activity , which is so important, because of the discomfort (either emotional or physical) of our breasts.

A properly fitted sports bra can change the way you feel when working out. Reducing stress and strain, easing discomfort, and generally making you feel as if you can take on the world, are key aspects to a great sports bra. Many customers wear sports bras for more than just sports! If you have an active job or lifestyle, a sports bra may become your every-day bra.

When it comes to strokes and heart disease, physical fitness can literally be a lifesaver. Heart disease and strokes are now the #1 killers of women in Canada, and the best way to help yourself from suffering is to maintain a healthy weight and participate in a healthy lifestyle that includes physical fitness. The Heart and Stroke Foundation of Canada recommends women incorporate just 30 to 60 minutes of physical activity in each day.

To help encourage you to increase your level of physical activity, or maintain it comfortably, and to support the important work of The Heart and Stroke Foundation, we are proud to present our Heart and Stroke Month Special.

Start date: January 16th

For the next month and a half, if you buy a regularly priced sports bra and a regularly priced bra at the same time, you receive a FREE COMMANDO cotton or micro thong.

$4 from the sale of every sports bra will go to The Heart Truth to raise awareness of Heart Disease in women.

New Year’s resolutions are fine, but we think working towards a healthy lifestyle the whole year ’round is important. As the dreary month of February approaches, we look forward to inspiring you to take on a new challenge.

Small Print:

*All items, bras and panty are final sale

*One special per customer – must be same customer, not a mixed sale

*Any customer who purchased a bra or sports bra from January 8th till today may come in before January 30th and buy an additional bra (ie. a sports if her first purchase was a regular bra, or a basic bra if all she bought was a sports bra, and may receive the free thong)

*Special orders do not qualify for the deal, either retroactively. Purchases must be of in-store merchandise to qualify.